Businessman standing near podium and giving speech to the audience in the auditorium

Why Speaking Should Be Apart of Your Marketing Strategy

Are you posting every day on social media and sitting back thinking “come on, people, why aren’t you buying my stuff?”. Or maybe you’re stressed out about the constant changes in the algorithm changes and new trends. Well, maybe it’s time to try something different…

Speaking engagements, whether they be at conferences, networking events, or workshops, provide an opportunity to build trust and rapport with potential customers. When you speak in front of an audience of potential customers, you have the chance to demonstrate your expertise, provide valuable insights and answer questions in real-time.

With all the focus on digital marketing these days, many entrepreneurs are forgetting the power of face-to-face communication in building relationships and generating sales. Here’s how speaking can help you grow your personal brand:


Speaking Humanizes Your Brand

Let’s face it, social media is a budding home to scammers and unqualified experts. As a consumer, it’s hard to determine who is exactly who they say they are and what product or service is actually legit. Speaking engagements allow you to connect directly with your audience and showcase your real, true, authentic expertise. You get to share your story, talk about your values and connect with potential customers on a personal level. This can help differentiate you from your competitors and create a more emotional connection with your target audience.


Speaking Can Close Your Sales Gap

If you’re struggling to generate or convert leads, speaking may be just the thing to help you close the gap. Where it may have taken you 7 pieces of content (emails, social posts, blogs, etc.), one speaking engagement can let to an immediate sale; this is especially true for high-ticket offers which tend to have a longer sales cycle. If you input the right call to action, you can convert audience members into raving fans, followers, or clients.


Speaking is Great For Market Research

With brick-and-mortar style business dying and less and less human interaction in business transactions we are heavily relying on sometimes skewed data to tell us the wants and needs of our targeted demographic. In order to create the best products and services to meet their needs, we have to constantly communicate with them in a real, human way. Speaking engagements allow you to interact with potential customers, ask questions and get valuable feedback in real-time. This can help you better understand your target audience and tailor your marketing efforts accordingly.

Now you see why speaking is one of my favorite marketing strategies. From conferences and masterclasses to retreats to podcasts, there are endless opportunities to get in front of an audience and work your chops.

For more information on how I can assist you in building your speaking business.
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Jasmine O. Dyson

Executive Brand Strategist

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