Hello, I'm Jasmine!

Innovative Marketing Strategist who specializes in authentic audience development and client engagement.

With a unique blend of creative and strategic acumen, I am a versatile marketer, designer, and content strategist dedicated to amplifying your mission through branding, marketing, and events. I pride myself on being a creative powerhouse—skilled in both the art of design and the science of technology. My extensive background across various industries has honed my ability to understand and integrate diverse business functions seamlessly. Over the past decade, I have empowered both small businesses and large corporations with innovative marketing and design solutions that have significantly broadened their reach and enhanced their service offerings. Whether through digital or traditional channels, I specialize in crafting bespoke strategies that elevate your brand and connect with your audience in meaningful, authentic ways. My passion lies in supporting mission-driven organizations that strive to make a substantial impact in their communities and the world. Let’s discuss how I can help your organization harness the full potential of its brand to drive growth,foster community engagement, and achieve lasting success in an ever-evolving world.

Past Clients & Features:

Work Experience

Marketing Strategist & Head of Design

2015-Present | The Brand Xperience Lounge

The Brand Xperience Lounge is an experiential marketing agency headquartered in Washington, DC. Leveraging a blend of innovative strategy and human-centric design we develop strategies to attract, convert, and retain your ideal customers. We pride ourselves on our ability to integrate seamless physical and digital experiences, making every customer touchpoint an opportunity for engagement and conversion.

NOTABLE ACCOMPLISHMENTS:

  • Event Designer of the Year, PCMA Visionary Awards 2024
  • 40+ Published Book Design Projects (15 Best-Sellers)
  • Award-Winning Book Designer – “Camouflage & Letters to My Father”
  • Speaker/Trainer for National “Black CEO” Initiative
Marketing/PR Director

2014-2017 | Aniz, Inc

Aniz Inc. is a non-profit mental health and AIDS service organization located in Atlanta, GA. As the Marketing & PR Director I was responsible for managing marketing, advertising, and promotional activities for the agency. I did so by – overseeing the technical and graphical aspects of the agency website, print marketing materials, and digital media platforms, nurturing external perceptions of the brand, and developing strategic partnerships. Additional responsibilities included the planning, logistical coordination, and marketing of agency events.

NOTABLE ACCOMPLISHMENTS:

  • Lead Designer for their Gilead Pharmaceuticals PrEP Campaign
  • Lead Designer for their Ryan White HIV Programs (Federal Gov.)
  • Full Organizational Rebrand – Messaging, Marketing, Web & PR
Conference Coordinator

2013 – 2014 | National Society of Collegiate Scholars (NSCS)

The National Society of Collegiate Scholars is a national non-profit academic honor society for college students at 300 colleges and universities in the United States. During my time at NSCS, I provided planning, logistical coordination, and on-site execution services associated with the NSCS National Convention, “ScholarCON”. I was responsible for coordinating event logistics at every level, including – developing session topics and choosing keynote and breakout speakers, managing hotel accommodations and transportation services, facilities management, catering, trade-show signage/displays, special needs requirements, printing, and a/v. My duties also included contract negotiation, volunteer management, and evaluation procedures.

Education

Bachelor's Degree in Healthcare Management

2013 – Towson University

Minor in Business Management

Digital Marketing Certificate

2015 – General Assembly

Photoshop - Advanced

2016 – General Assembly

(Sponsored by ADOBE Users Group)

Awards & Recognitions

PCMA Visionary Awards
Event Designer of the Year
SMART Meetings Magazine

SMART Woman of the Year Entrepreneur

Indy Published Authors

SMART Woman of the Year Entrepreneur

Tools & Tech

My favorite tools and technologies.

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