speaker . coach . consultant

powered by intuition, disruption and connection, I help entrepreneurs, CEO's and high-performing leaders clarify, communicate and execute their vision with ease.
brand strategist
using rich insights and creative application, I help my clients define the Who, What, When, Where and How of their Brand Expression.
marketing consultant
as an operations professional with an aptitude for marketing and technology, I can work with your team to drive adoption of new tools that address complex business challenges.

Helping you increase your visibility, productivity, and profitability through branding, marketing and events.

welcome to my virtual home

I'm Jasmine O. Dyson

Visionary Brand Strategist and CEO of The Brand Xperience Lounge

As a Brand Strategist, Marketing Consultant, and Experiential Marketer I help small businesses, corporations, non-profits, and associations strengthen brand awareness amongst internal and external audiences; including customers, employees, stakeholders, vendors, and the community at large.

I develop strategies that establish and articulate your company’s brand promise, and ensure that all communications, both verbal and non-verbal, consistently align with that promise.

I prioritize diversity, authenticity, and disruption to build brands that create sustainable IMPACT. Let me help you…Master Your Brand!


Marketing is a consistent and repetitive process that only yields results over time. It’s like introducing yourself to the same person everyday until they finally remember your name, and then hoping that one day they’ll agree to go out on a date. 

the ultimate brand experience…

Today’s consumer is more savvy than ever. With the people, places, and things we love, connected at our fingertips it’s no wonder why we’re the most selective group of spenders the world has ever seen.

While Millennials and Gen Z increasingly dominate spending power, brands are tasked with attracting a consumer who is less brand loyal and more purpose-driven. They no longer look to billboards or traditional advertisements for product recommendations. They’re using my friend Google, social networks, and a community of their peers to engage in real-time dialogue about the companies and products they want to support. Real-time dialogue requires an on-demand presence that not only ticks the standard boxes but tells the story of who you are, what you stand for, and why you exist.

As your Brand & Marketing Strategist, I will curate concepts that sets you apart from your competitors and positions your brand for exponential market growth. I’ll deploy the right messaging, methods, and metrics to align consumer behaviors with your brand goals and objectives; creating a Purposeful & Profitable Brand that’s a leader in your industry or category. 

Have You Noticed…


has become the number 1 driver of consumer buying decisions. Buyers want a preview of what it would be like to work with you or purchase your products and services.

Around 74% of people become loyal to brands through content. 


fit is a major deciding factor for top talent in today’s marketplace. Employees demand a work environment that is welcoming, collaborative, and in alignment with their personal values.

88% of job seekers say that a healthy culture at work is vital for success.

Customer Experience

is more important than ever as consumer options are vast and sharable moments are all the rave.

US brands lose $62 billion a year due to poor customer experience.


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How we can work together

Through short-term or long-term engagements I am here to equip you with the strategies and tools necessary to uplevel your brand.


Through keynotes, workshops, and panel discussions I help leaders and organizations align their core brand promise with actionable marketing insights that will increase brand loyalty and enhance customer experience.


1:1 executive coaching or group/team engagements for individuals looking to gain the clarity, visibility, and alignment, necessary to reach your business goals. Discover The Who, What, Where, When & How of your Brand Promise.


Customized strategic solutions designed to produce profitable branding and marketing plans, using the best tools, tech and insights to address your most pressing business challenges.


Culturally competent, inclusive, and on-brand creative application, designed to curate a one-of-a-kind experience, and communicate your brand message with ease.


How to Build A Brand with Social Impact

Why Brand Alignment is Crucial to Biz Success

The Keys to Unlocking Your Personal Brand

*Get Access To My FREE Personal Brand Playbook*

Overdressed is Underrated is a Podcast fueled by conversations on wealth, wisdom and wellness. In it Jasmine O. Dyson explores both delightful and tough conversations on topics such as generational wealth, emotional intelligence, building a brand, relationships, financial planning and more. Her real-talk, tough love approach forces listeners to reflect, reveal and be accountable for their personal growth and development.


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