Helping you increase your visibility, productivity, and profitability through branding, marketing and events.
As a Brand Strategist, Marketing Consultant, and Experiential Marketer I help small businesses, corporations, non-profits, and associations strengthen brand awareness amongst internal and external audiences; including customers, employees, stakeholders, vendors, and the community at large.
I develop strategies that establish and articulate your company’s brand promise, and ensure that all communications, both verbal and non-verbal, consistently align with that promise.
I prioritize diversity, authenticity, and disruption to build brands that create sustainable IMPACT. Let me help you…Master Your Brand!
Marketing is a consistent and repetitive process that only yields results over time. It’s like introducing yourself to the same person everyday until they finally remember your name, and then hoping that one day they’ll agree to go out on a date.
Today’s consumer is more savvy than ever. With the people, places, and things we love, connected at our fingertips it’s no wonder why we’re the most selective group of spenders the world has ever seen.
While Millennials and Gen Z increasingly dominate spending power, brands are tasked with attracting a consumer who is less brand loyal and more purpose-driven. They no longer look to billboards or traditional advertisements for product recommendations. They’re using my friend Google, social networks, and a community of their peers to engage in real-time dialogue about the companies and products they want to support. Real-time dialogue requires an on-demand presence that not only ticks the standard boxes but tells the story of who you are, what you stand for, and why you exist.
As your Brand & Marketing Strategist, I will curate concepts that sets you apart from your competitors and positions your brand for exponential market growth. I’ll deploy the right messaging, methods, and metrics to align consumer behaviors with your brand goals and objectives; creating a Purposeful & Profitable Brand that’s a leader in your industry or category.
Have You Noticed…
has become the number 1 driver of consumer buying decisions. Buyers want a preview of what it would be like to work with you or purchase your products and services.
fit is a major deciding factor for top talent in today’s marketplace. Employees demand a work environment that is welcoming, collaborative, and in alignment with their personal values.
is more important than ever as consumer options are vast and sharable moments are all the rave.
Overdressed is Underrated is a Podcast fueled by conversations on wealth, wisdom and wellness. In it Jasmine O. Dyson explores both delightful and tough conversations on topics such as generational wealth, emotional intelligence, building a brand, relationships, financial planning and more. Her real-talk, tough love approach forces listeners to reflect, reveal and be accountable for their personal growth and development.