I'm Jasmine experienced branding & marketing professional!
The digital landscape is stedfast and ever-changing. Each week there’s a new way of connecting, engaging and communicating with your potential clients and members. BUT WAIT! – how do you keep up without sacrificing too much time, money and manpower. THAT’S WHERE I COME IN!
I help small businesses, nonprofits and associations position themselves as the go-to authority in their industry through impactful events and digital engagement. I work with you in 3 areas:
Together we’ll build an undeniable digital marketing strategy that prioritizes authentic brand awareness and client engagement. As a branding and marketing strategist, I’ll help you (re)define your core brand promise, and tailor the appropriate messaging and marketing to meet your business goals.
As an award-winning designer I can build marketing campaigns, websites and event branding that provides a fresh and elevated experience for your clients, members and guests. Our goal here is to visually communicate your brand story and marketing message in a way that inspires immediate action from new and existing audiences.
I’m here to save you time, money, and the inevitable headaches by developing marketing automation systems that maximize event attendance, attendee experience and client/member engagement.
CHECK OUT SOME OF MY WORK
Brand Strategist & Lead Designer
2015-Present | The Brand Xperience Lounge
At The B Xperience I work with entrepreneurs and small businesses looking for creative business solutions to enhance their brand image and improve service delivery. With that, I produce brand identity systems, marketing strategies and events that increase their visibility in the marketplace and attracts new clients.
2014-2017 | Aniz, Inc
As Marketing/PR Director I was responsible for managing marketing, advertising and promotional activities for the agency. I did so by collaborating with department heads to make recommendations for business development strategies, nurturing external perceptions of the brand and developing strategic partnerships. I also oversaw the technical and graphical aspects of the agency website, print materials, and digital media platforms. Additional responsibilities included the planning, logistical coordination and budget procurement for agency events.
2013 – 2014 | National Society of CollegiatE Scholars (NSCS)
During my time at NSCS, I provided conference, convention and trade-show services associated with planning the NSCS National Convention, “ScholarCON”. I was responsible for coordinating event logistics at every level, including – developing session topics and choosing keynote and breakout speakers, managing hotel accommodations and transportation services, facilities management, catering, trade-show signage/displays, special needs requirements, printing and a/v. My duties also included contract negotiation, volunteer management, and evaluation procedures.
Bachelor's Degree in Healthcare Management
2013 – Towson University
Minor in Business Management
Digital Marketing Certificate
2015 – General Assembly
Photoshop - Advanced
2016 – General Assembly (Sponsored by ADOBE Users Group)
Tools & Tech
My favorite tools and technologies.