SERIAL ENTREPRENEUR | INTERNATIONAL SPEAKER | BEST SELLING AUTHOR | AWARD-WINNING DESIGNER

BRAND LIKE A BOSS

YOUR FAVORITE CEO’S FAVORITE CEO

jasmine o. dyson

I’m Jasmine O. Dyson, Brand Strategist, Luxury Brand Designer, Digital Operations Manager, Executive Coach, Youth Advocate, Stylist and Girl Power Champion. My superpower is helping you BOSS UP your life, career or business.

Five years ago, after my dream job turned into a nightmare, I had to make a decision…

How can I take the things that I already know, do and love, and build the life and career of my dreams? In that moment I heard my famous saying – If you control your money, you control your life!

Since then I’ve built two amazing brands – The Brand Xperience Lounge, a branding and experiential marketing agency; and Boss Up Girl Co. a multi-generational empowerment community for women and girls. Using my love of fashion and all things design, I fuse my natural eye for presentation, with my obsessive attention to detail and strategic brilliance, to create SHOW-STOPPING brands that not only look good but function like a well-oiled machine, or fancy sports car (*wink*). Think extreme makeover on steroids!

My mission is to help you prioritize your wealth, wisdom, and wellness, by shifting your mindset, money and methods. LET’S GET STARTED > > >

the ultimate brand experience…

As a brand strategist I help high-performing leaders, small businesses and non-profits expand their footprint and position themselves as the PREMIER choice in their industry. I focus on 3 areas – your mindset, your money and your methods. Building a profitable brand is about more than just great products and services. It’s in the experience your clients encounter from initial contact to closure. 

My goal is to ensure that you not only look good, but your foundation and interior systems are build to support exponential growth. I mean who doesn’t love a well-built AND well designed house.

My team and I strive to give you the 5-star luxury brand experience that you’ve only ever dreamed of; while helping you make more money with less effort. To discover more about how I can help you and your team #BRANDLIKEABOSS, click the links below.

A FEW PLACES YOU MAY HAVE SEEN ME OR MY WORK:

When I first received the vision to launch The Fearless Experience, the FIRST person I called was Jasmine Dyson. Having worked with Jasmine before I knew that not only was my vision safe in her hands but the execution would be flawless. She did not disappoint! What I love about Jasmine is she has a way of making your vision, her vision. Working with her has been a weight lifted off my shoulders. She moves in sync with me and has a solution for EVERY problem I bring to the table. For my Fearless In Abu Dhabi event she served as our lead brand strategist, lead brand designer, and event host. Multiple hats that can only be worn by an extraordinary person. If you are looking for someone to embrace your vision and save you time and money, you absolutely want to work with Jasmine and her team.

*Get Access To My FREE Personal Brand Playbook*

Overdressed is Underrated is a Podcast fueled by conversations on wealth, wisdom and wellness. In it Jasmine O. Dyson explores both delightful and tough conversations on topics such as generational wealth, emotional intelligence, building a brand, relationships, financial planning and more. Her real-talk, tough love approach forces listeners to reflect, reveal and be accountable for their personal growth and development.

Life Lessons & Dope A$ Conversations With A Stylish Overachiever…

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